Cartier, the renowned French luxury brand, has collaborated with Snapchat to launch an immersive AR Try-On experience for its iconic Trinity Collection, which marks its 100th anniversary.
The AR lens, which is available on Snapchat, allows users to virtually try on the Trinity Collection on their wrists, and suggests different mix and match options in a playful way. The AR lens is a part of Cartier’s efforts to bring the product discovery journey online while maintaining a high-standard, beautiful and elegant rendering of its pieces.
The collaboration with Snapchat is a no-brainer for Cartier, as it allows the brand to engage with its audience in a playful and interactive way.The AR lens has been successful in delivering incremental reach to Cartier, with a 25% increase in reach in the GCC market alone. The lens has also been a highly performing format, making Cartier’s campaign stand out in a crowded market.The AR Try-On experience is not the only way Cartier is celebrating the Trinity Collection’s milestone anniversary. The brand has also recently showcased its ambassador, Tara Emad, a prominent Egyptian Montenegrin model and actress, adorned with exquisite jewelry from the Trinity Collection.
The collaboration between Cartier and Snapchat is a testament to the power of AR technology in the luxury industry. The AR lens allows users to experience Cartier’s iconic pieces in a new and innovative way, while also driving engagement and reach for the brand.
In conclusion, Cartier’s AR try-on experience for its Trinity Collection is a prime example of how luxury brands can leverage AR technology to create immersive and engaging experiences for their customers. The collaboration with Snapchat has resulted in a highly performing format that has delivered incremental reach for the brand, and has allowed users to experience Cartier’s iconic pieces in a new and innovative way.
How does the AR Try-On feature work on snapchat
Snapchat and Cartier have collaborated to launch an AR try-on experience for the iconic Trinity Collection’s anniversary. The AR lens, available on Snapchat, allows users to virtually try on the Trinity Collection on their wrists and suggests different mix and match options in a playful way. The collaboration with Snapchat is a no-brainer for Cartier, as it allows the brand to engage with its audience in a playful and interactive way. The AR lens has been successful in delivering incremental reach to Cartier, with a 25% increase in reach in the GCC market alone. The AR Try-On experience is not the only way Cartier is celebrating the Trinity Collection’s milestone anniversary. The brand has also showcased its ambassador, Tara Emad, adorned with exquisite jewelry from the Trinity Collection. The collaboration between Cartier and Snapchat is a testament to the power of AR technology in the luxury industry, allowing users to experience Cartier’s iconic pieces in a new and innovative way.
What types of products can be tried on using Snapchat’s AR Try-On feature
Snapchat’s AR Try-On feature allows users to virtually try on a variety of products, including clothing, handbags, shoes, makeup, and sunglasses. The feature is powered by augmented reality (AR) technology, which allows users to visualize how items will fit and look on them in real life. Brands can create filters for specific items, which users can then try on by holding up their phone and using the Snapchat camera. The feature is designed to enhance the shopping experience by providing a more interactive and immersive way for users to explore and purchase products. Snapchat’s AR Try-On feature has been successful in delivering incremental reach to brands and providing an interactive and immersive experience that encourages users to spend more time exploring different products and combinations, leading to higher conversion rates and repeat purchases.
You can use Snapchat’s AR Try-On feature for makeup also.
Snapchat’s AR try-on feature for makeup allows users to virtually try on different makeup products, such as lipstick shades, eyeshadows, and blushes, from various brands. The feature uses augmented reality technology to overlay the virtual makeup on the user’s face, allowing them to see how it would look in real life. Users can take photos and videos with each virtual item and easily buy the product if they like it through links on-screen. The feature is designed to enhance the shopping experience by providing a more interactive and immersive way for users to explore and purchase makeup products. Snapchat continues to expand its AR Try-On feature by collaborating with more beauty brands, including Kaja beauty, NYX Cosmetics, MAC Cosmetics, YSL, and Ulta. The feature has been successful in delivering incremental reach to brands and providing an interactive and immersive experience that encourages users to spend more time exploring different products and combinations, leading to higher conversion rates and repeat purchases.